As a travel agent marketer, or a hotel promotion, all you need in a good marketing tool is a cheap cost and high effect, contribute to the brand building and create a good relation with your visitors.
These things can be obtained when you use postcard to market your services in the local community. And here are the reasons:
1) Postcard marketing is a low cost marketing tool but high visible.
Postcard marketing is very affordable. Postcard cost less than 2 cent each to produce I you print them using your own computer or have them printed professionally for about 7 or 8 cents each.
You can print 4×6 inch postcard on your own computer for less than 2 cents each. Or you can reduce the cost down to about 1 cent each if you print 4 at a time on 8 ½ x11 sheets of card stock and then cut the sheet into quarters.
In fact, standard sized postcard is 38% cheaper than using regular size letters.
2) Postcard marketing can be created very easily.
You can use your own photos illustrating your services, your hotel image, designed with Adobe Photoshop, or Adobe Image Ready to create a good helpful collection of your own postcard. This collection will be very good for you to build your brand, or will be cost effective if you rotate it in your postcard marketing campaign.
There are many ready packages of postcard organization some professional website, so if we do not want to design by ourselves, we can buy these postcards with a reasonable price. Try to find a good supply on Net by Google or Yahoo! Search tools.
3) Postcard is cheap and easy to send.
The current postage for mailing a postcard in the US is just 23 cents. That is 38% cheaper than the postage for selling a letter.
This reduce the postage rate applies to postcard that are at least 3 ½ x5 inches but not over 4 ¼ x6 inches.
Now, there are services online which can complete all the process of postcard marketing for your company with an appropriate rate. Visit http://www.usps.com/mailingonline to use its cheap services and reduces your cost into 90%.
4) Everybody read postcard
Postcard doesn’t waste time of people. There are no envelops, just a picture and your message. Almost 90% receivers will read it and feel friendly than any other kinds of advertising. It is because postcard is delivered “ready to read”… especially if you keep it brief and look like a message from a friend to friend. And postcard doesn’t take up a lot of space. Your customer can carry them in their pockets easily…
5) Big respond
This high rate of readership is the main reason why postcard postcards produce a bigger responds than other type of direct marketing. With other types of direct marketing you often lose prospects that would have respond to your offer-but they never saw it. What to do at sentosa singapore
Postcard are an excellent low-cost alternative to email when there are junk mail are sent to prospects everyday, your prospects will often delete them without read even an legitimate one. Postcard is not, no one receives too much postcard that they even don’t want to read!
6)Your competitors can not know your postcard marketing campaign.
A new marketing campaign often imitated by your competitor because it is visible on multi-media lines. But postcard is the contact between you and your prospects. It is difficult for your competitor study anything from yours, unless you want them get over you by sending postcard to their office or their private house.